Are you an entrepreneur? Write a book! Here’s why.
If you’re an entrepreneur, you know that standing out amongst your peers is crucial for building your company and brand awareness. Having a book to your name can yield tremendous benefits, and in this post, we’re sharing the top 4 benefits of writing a business book.
1. Establish your authority in your field
Smart, well-written business books help readers (and, ideally, customers) solve a problem or complete a job. Your book can identify your customers’ needs and how you and your business can satisfy them. Any entrepreneur can benefit from writing a book, whether you’re a financial advisor or the owner of a gym franchise. If you write it, you ARE the expert.
Having your byline on a book increases your chances of booking more speaking engagements and podcast invitations. These appearances boost your brand and your company’s reputation, but a book seals the deal. “Do you have a book?” is one of the first things podcast, radio, and television booking agents ask potential guests, and that’s doubly true for entrepreneurs and business owners. It makes sense: if you’re being introduced to the world as an expert on a topic, how can viewers verify your expertise? One of the easiest ways is when you have a book to your name.
When you take the time to write a book, you’re showing potential customers or investors that you are dedicated to your business and committed to helping it grow, even when you’ve got plenty on your to-do list already. (Read our post for tips on how to juggle writing a book while running your company.) Writing a book builds trust that you simply can’t get with just a slick website.
2. Show your potential customers how your product or service can improve their lives
Most business books follow a formula–it’s the one we use on our business-book writing platform. Here it is:
- Identify your customers’ problems
- Show how your product or service can solve those problems and improve their lives.
You bring value to your customers when you demonstrate how you and your business improve their lives, free up their day, or just make their day-to-day easier/more productive–you get the idea.
3. A physical book elevates your authority
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How many times have you read that sentence? And how many times have you engaged in that bargain, only to be disappointed with what you got? Churning out a couple thousand words and slapping them into a PDF is not the same as a thought-out and thoughtfully designed book. Ebooks do serve a purpose, but they do not replace the brand-building authority that comes with having a physical book with your name on it.
4. Increase your networking opportunities
Having a business book to your credit can help you connect with other professionals, industry leaders, and potential collaborators. Your book will elevate your visibility within your industry: as more people become aware of your expertise and insights (ideally through reading your book), they are more likely to seek you out. Your book serves as the scaffolding for that all-important networking platform.
Write your way to brand authority
Standing out among your competitors is a constant challenge. Your book is a special opportunity to elevate your brand, your authority, and your professionalism. And you don’t have to do it all on your own–we designed DIYBook’s patent-pending program to guide you through the writing process with as minimal distraction from running your business. If you’re on the fence about trying us out, we automatically offer a free 7-day trial. So level up and stake your claim in your corner of the business world and enjoy all the benefits of having a book to your name.
Barbara Basbanes Richter founded DIYBook, an affordable and easy-to-use book writing program. She also founded In Ink Ghostwriting, a full-service ghostwriting firm helping politicians, pundits, scientists, CEOs, professional athletes, and others get their stories into print.
Under her own byline, Barbara’s writing has appeared in The Wall Street Journal, The New York Daily News, The Vineyard Gazette, Humanities, The Sewanee Review, Fine Books & Collections, Literary Features Syndicate, High Country News, Ravishly.com, Westchester Magazine, and other outlets.
Barbara is a fluent French speaker, and her translation from French to English of Mademoiselle de Malepeire was called a “clever, inspiring gem.”
