Date: March 1, 2023
The information you share with DIYBook allows us to provide the products and services you need and want while giving you the very best experience.
What Does This Privacy Policy Include?
This Policy covers how and why we collect, use, share, and protect your personal information. Personal information is information that identifies you or reasonably can be linked to information that identifies you. For example, when you place an order, to fulfill your order we collect personal information, such as name, address, phone number, and credit or debit card information.
What Type of Information Do We Collect and How Do We Collect It?
We collect information to deliver the products and services you request, to help improve your experience, and to support our business functions. We collect information from you in a variety of ways when you interact with us.
What Information Do We Collect?
We may collect the following categories of personal information. Not all categories may be collected about every individual:
- Personal identifiers, such as name and address
- Device and online identifiers and related information, such as telephone number and email address
- Internet, application, and network activity, such as cookie IDs and browser visits
- Government identifiers, such as national identification numbers and driver’s license numbers
- Demographic information, such as age and date of birth
- Financial information, such as credit and debit card numbers and claims information
- Purchase history information
- Location information, such as geo-location information
How Do We Collect Information?
We collect information from you in a variety of ways. It may be:
- Provided directly by you or a member of your household
- Collected from a device associated with you or your household
Information Provided Directly by You or a Member of Your Household
You actively share information with us in various ways. For example, you share information when you:
- Make a purchase, or other transaction, with us;
- Create an account with us;
- Conduct a transaction or request a service where we collect information;
- Request customer service or contact us;
- Post a review or comment on our services; or
- Participate in a contest, sweepstake, promotion, or survey.
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth, and payment information.
Information Collected From a Device Associated With You or Your Household
You also passively provide us information in other ways through technology. This information helps us improve our services. Here are some examples:
- Device Information: We collect technical information when you visit our websites. This may include information such as Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of referring websites, the path you take through our websites, and other information about your session on our websites.
- Browsing Information: We use our own and third-party technologies such as cookies, web beacons, and mobile device identifiers to collect information about the use of our websites and mobile services. We use these tools to provide a better experience for you. For example: cookies allow us to provide you relevant information as you use or return to our sites; web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our websites and other sites were effective. Under certain circumstances, we permit third parties to collect information on our websites for their own business purposes using cookies, web beacons, iframes and similar technologies.
- Precise Device Location Information: We may collect information about your location when your device is set to provide location information.
How Do We Use Your Personal Information?
We use your personal information to provide you products and services. We also use your personal information to support our business functions.
Some examples include:
- To fulfill your order or requests for services and provide customer service
- To create and maintain your account
- To conduct auditing and monitoring of transactions and engagement
- To conduct marketing, personalization, and third-party advertising
- To protect the security and integrity of our websites, mobile services and our business, and help prevent fraud
- To update our operational and technical functionality
- To conduct business analysis, such as analytics, projections, identifying areas for operational improvement
- To conduct research and development
- To fulfill our legal function or obligations
To do the above, we combine information, collected online and offline, including information from third party sources.
How Do We Share Your Personal Information Outside of DIYBook?
We may share your personal information in the following circumstances:
Other Businesses in our Family
We may share your personal information with other brands and businesses within the DIYBook family. When we do, the information will be used in ways that are consistent with this Policy.
Service Providers
We share personal information about you with service providers that help with our business activities. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or DIYBook maintain facilities.
Products and Services Offered by Other Businesses
We may enable other businesses to make their products or services available to our customers. You may purchase products or services from these other businesses. When you purchase these products or services, we identify the other business and share with this business personal information related to your purchase of their products and services. These other businesses may operate their business in the United States or in other countries.
Legal Requirements and Protection of Our Company and Others
We may share your personal information in other special circumstances, which include situations when sharing is required by law, or we believe sharing will help to protect the safety, property, or rights of DIYBook, our customers, our associates, or other persons. Examples include:
- Identifying and addressing fraud or financial risk;
- Responding to a search warrant or other valid legal inquiry; and
- Responding to an investigative body in the case of a breach of an agreement or violation of law.
Business Transfers
In the event that all or a part of our business is merged, sold or reorganized (including transfers made as a part of insolvency or bankruptcy proceedings), personal information about you could be shared with the successor business.
Deidentified & Aggregated Personal Information
DIYBook continually strives to make customer experiences more relevant and with less friction. As a result, DIYBook may share with others insights that combine information from many customers in ways that do not directly identify you. These insights do not identify individual customers.
To deliver information about products and services that may be of interest to you, we may share information with other companies, such as publishers, advertisers and measurement analytics providers. For example, we may share device-related data (such as device identifier, type of device, IP address, cookies and other information associated with your browsing and app usage) and individual preferences and characteristics (such as insights and inferences related to shopping patterns and behaviors). This information does not identify you directly, but is necessary to personalize the advertisements you receive.
We also allow companies that show advertisements on our webpages or our apps to collect information from your browsers or devices via the use of cookies or other technologies. Like many companies, we may allow cookie matching with select partners.
With Specific Notice or Your Consent
In circumstances other than those described above, we will provide specific notice or ask for your affirmative consent, as required by law, before we share your personal information outside of our family of companies.
Marketing Preferences
We may send you marketing materials from time to time. To opt out, simply unsubscribe.
If you contact us, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your marketing preferences to be processed. It may take more than 30 days to process your requests. Please note that postal mailings are often prepared many weeks in advance, and you may continue to receive mail for six to ten weeks.
Please know that, even if you opted out of receiving marketing communications from us, we may still contact you for transactional or informational purposes. We may also need to contact you with questions or information regarding your order.
How Do You Access and Update Your Personal Information?
You can access or update your personal information, including contact or account information, by logging into your account.
How Do We Secure Your Personal Information?
We recognize the importance of maintaining the security of our customers’ personal information. Accordingly, we use technology to maintain the security of your information, but do not guarantee that your information will remain secure.
How Long Do We Retain Your Personal Information?
We will keep the personal information we collect from you for as long as necessary to carry out the business purposes set forth in this Privacy Policy, such as providing products or services to you, supporting our business functions and operations, enabling us to communicate with you, providing marketing and personalization, and conducting research, or satisfying our legal or contractual obligations. Where required, we will dispose of the information we collect when we no longer need it for the purposes described in this Privacy Policy.
How Does DIYBook Protect the Privacy of Children Online?
DIYBook’s Sites are not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13.
Please contact us if you have concerns regarding the potential collection of your child’s information.
Who Can I Contact at DIYBook About the Privacy Policy?
You can contact us through the Contact Us page.
How Will I Know if This Policy Changes?
Please check our Privacy Policy periodically for changes. We will provide additional notice of significant updates. We will post the date our Policy was last updated at the top of the Privacy Policy.
WHAT ARE YOUR CALIFORNIA PRIVACY RIGHTS?
Last updated March 1, 2023
California Consumer Privacy Act
If you are a California resident, you can make certain requests regarding your personal information. We will fulfill each of these requests per the requirements of California law.
1. You can request access to a copy of the personal information we have about you, including a list of categories of your personal information that we have sold and a list of categories of your personal information that we have shared with another company for a business purpose.
2. You can request that we delete your personal information.
3. You can request that we stop selling your personal information.
More information on each of these requests is below.
1. Request my Personal Information: If you make this request, which we also refer to as a Request to Access Information, we will return to you (to the extent required by law):
- The categories of personal information we have collected about you.
- The categories of sources from which we collect your personal information.
- The business or commercial purpose for collecting or selling your personal information.
- The categories of third parties with whom we share personal information.
- The specific pieces of personal information we have collected about you.
- A list of categories of personal information that we have sold, along with the category of any other company we sold it to. Any of the categories of personal information that we collect could be included in a sale to other companies, including those within our family of companies. If we have not sold your personal information, we will inform you of that fact.
- A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.
You can ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to personal information we collected about you in the previous 12 months.
2. Delete My Personal Information: You have the right to ask that we delete your personal information. Once we receive a request, we will delete the personal information (to the extent required by law) we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. Choosing to delete your personal information may impact your ability to use our websites and online features, including closure of your online account.
3. Stop Selling My Personal Information: We share personal information within our family of companies and with certain third parties, which may be considered a “sale” under California law. For purposes of California law, we may share with these parties all categories of personal information, except for background and criminal information, biometric information, and government identifiers. We do not knowingly sell the personal information of minors under 16 years of age. If you are a California resident, you have a right to opt-out of the sale of your personal information. To do so, use the Contact Us page to make your request.
We will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Please know, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require usage of your personal information to function.
To exercise the California privacy rights described above or opt-out of the sale of your personal information, please use the Contact Us page to make your request.
Verifying Your Identity for Requests to Access or Delete Personal Information
We take the privacy of your personal information seriously and want to ensure that we provide only you or your authorized agent with your personal information. The CCPA also requires that we verify the identity of each person who makes a request to know what personal information we have about you or to delete the personal information we have about you.
What Personal Information Do I Provide to Verify My Identity?
To verify your identity, we ask you to provide your:
First name*
Last name*
Middle initial
Email address
Phone number
Address*
*required field
How Do You Verify My Identity?
We may verify your identity in a few different ways. When you make your request, you will be asked to answer a few questions about yourself to help us validate your identity.
In some instances, we may ask you to provide other documentation to verify your identity. If this happens, we will reach out to you directly with this request.
What If You Can’t Verify My Identity?
If we can’t verify your identity, we will not be able to process your request to know what personal information we have about you or to delete the personal information we have about you. If we are unable to verify your identity with a high degree of certainty, we will only be able to provide a report with category-level information and we may not be able to delete some of your information.
How to Submit a Request Using an Authorized Agent
An authorized agent is a person or business who has authorization to request to know what personal information we have about you, to delete the personal information we have about you, or to opt out of the sale of personal information on behalf of a California resident. Authorized agents use the Contact Us page to submit requests.
If you are submitting a request on behalf of another person, we require a valid power of attorney or other documentation demonstrating your authority to submit this request. This can be a letter or other documentation signed by the California resident authorizing you to submit this request.
Your California Privacy Rights – Shine the Light
If you have any questions, please use the Contact Us page.